Barack Obama is the 44th President of the United States. He is great example as well for people in business. While I might not agree with the policies that Barack is aiming for, you can not deny his success. In this article, I will break down some of the tactics that Barack Obama leverages for success.
The first lesson that you and I can take from Obama is making a connection with people. Barack truly made is message so simple everyone could understand it. He made sure not to over complicate things. Many marketers create message that even a MIT Scientist couldn’t understand. How can you make a better connection with people? Play to your personality. Show yourself for what you have to offer. People will be open to it!
Barack Obama understands diversification in marketing. He did not rely on just one method to send his message. He was one TV, Internet, Facebook, Twitter, MySpace, Print Ads, Flyers, and the list goes on. Many marketers I see not only have no diversity in their marketing. They have one method and they don’t even do that well! You should do working on AT LEAST 3 methods of marketing!
Barack enters the conversation that is going on in people’s minds! He talked about stuff that people were thinking! When you enter the conversation going on in your prospects mind with your marketing it literally pulls your prospects in! Obama consistently crafted his message to the audience in front of him. If he was speaking to a woman’s group he would tells stories about his single mother growing up. You must do the same thing!
Obama was very clear with the process of action he wanted his audience to take with his message. He told people exactly what he wanted them to do! He had a clear linear path to follow that told people the desired result. I see marketers all the time NOT having a linear easy to follow path in their marketing. Some marketers almost make it difficult to respond to their advertising.
If Barack Obama came become the President of the United States using these methods you can surely improve your marketing if you follow this advice!