What Are the Benefits of Becoming a Personal Chef?

Jan 10 2024 Published by admin under Uncategorized

A personal chef is someone who prepares dinner for clients. The dishes are then delivered to the client’s home or office, where they can enjoy a nice meal without having to cook it themselves. This makes life easier for people because instead of spending hours in the kitchen cooking meals, they get them served right on their doorstep. A personal chef doesn’t need to wear any fancy clothing like cook shirts or men’s and women’s chef shirts or coats, they can be comfortable while they cook, maybe in unisex shorts and a protective apron.

Who is considered a good candidate for this job? Anyone with an interest in food and cooking will do well as a personal chef. Another important aspect that sets these professionals apart from others is experience working in professional kitchens; to be able to satisfy your customers’ demands you need plenty of practice first. A high school diploma may also be required by some employers so if you’re looking into this career path it would be best to get your qualifications sorted out prior to applying for jobs.

Benefits of becoming a personal chef:

You can work from home, so you don’t have to commute
Being a personal chef means you can work from home and not have to commute into the office. This is a great benefit for many people who live in busy cities or want more time to spend with their family.

One of the biggest drawbacks of becoming a chef is that they don’t have much time for a personal life or to socialize. However, as a personal chef, you can work from home and therefore have more time to spend with the family.

Another way in which it’s beneficial to become a personal chef is that you also get more free time for yourself, as well as having flexible working hours. If one works unsociable hours such as nights or weekends, one misses out on socializing with family and friends too, whereas being your own boss enables you to have a much better social life.

It’s a flexible job – you decide when and how much you want to work
The job role of a personal chef is a flexible one which means you can decide when and how much you want to work. This is a great benefit for those who have other commitments outside of their job. For example, if someone has children, they may not be able to take on full time hours as this would mean that they need childcare or a nanny during the day which then costs extra money, so being a personal chef means you don’t have any additional cost since your hours are flexible.

You get to cook what you love (and your clients will be happy too)
For a chef, cooking is a passion; they love what they do. If you are someone who loves cooking then becoming a personal chef means that you get to cook for people who will really appreciate it and be happy with the quality of your food. There is also an opportunity here to develop new recipes which can then become part of your own style or signature dishes, which could lead to writing your own recipe books.

Many corporate clients like using their own chefs because it saves them time when organizing conferences etc. They don’t have to worry about getting catering in place as this has already been arranged by their employer so all they need to think about is enjoying themselves during the event.

Personal chefs make more money than most other jobs in the food industry
The pay for a personal chef is far more than an average chef in a restaurant, however this will depend on the size of your client and what they expect from their personal chef.

As well as doing one-off events, many personal chefs become part of an agency that provides them to different companies for anything up to six weeks at a time, perfect if you’re looking for more regular work. This is very rewarding because not only are you cooking tasty food but also providing great customer service throughout each contract which can lead onto other opportunities such as catering large parties or weddings. If it becomes successful enough, word spreads fast so there’s always another opportunity round the corner.

Becoming a personal chef can be rewarding both financially and personally which makes this career path very appealing indeed. In order for someone to become a successful personal Chef they will firstly need lots of experience working within professional kitchens alongside some sort of formal training qualifications followed by some time to gain experience in the field to build their reputation. You can then go on to become a self-employed personal chef, work in restaurants or cafes as a cook or junior Chef or even progress onto Head Chef positions within high end establishments.

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7 Renovations To Increase Your Home Value

Jan 10 2024 Published by admin under Uncategorized

Adding square footage to the home or building an addition on for more living space.

This is usually seen as being one of the most valuable renovations you can do that will increase your home’s value. More rooms, updated kitchen and bathrooms are always some improvements which people want in their new home so they may pay top dollar for these changes even though it might not be necessary.

Kitchen updates

Kitchen updates are almost always looked at highly by buyers because kitchens are where family gathers together every day and spend much time cooking and doing activities together. Buyers will pay top prices to have modern appliances, updated countertops and cabinets which look nice. Whether you’re looking to sell your home or not, it’s always worth the investment of having an updated kitchen because buyers want more space and amenities than what is already built into homes that are older. The more “up-to-date” appliances in a particular room can also contribute towards increasing the market value of a house when trying to put it on sale, so don’t forget about this one either.

Bathroom updates

When it comes to bathrooms, this is where you spend a lot of time looking for fixtures that are brand new or polished and can be well worth the investment, especially if they’re close in age to your home because buyers may want these features. Having an outdated bathroom is something people don’t want so having them renovated could increase the value greatly when listing your home on sale. While most people tend to think updating their bathroom isn’t necessary unless there are some plumbing issues or if they’ve moved out for years before putting their property back up for rent, upgrading them just slightly helps increase its overall appeal whether it’s needed at all right now or not.

Garage additions

Additions such as garages also add extra square footage and more living space than what’s already there so this would definitely contribute positively towards increasing the value of a home’s price tag when you decide to sell or rent it.

Adding window treatments

Adding window treatments not only reduces your electricity costs but they can also add more appeal to a home’s exterior and interior. Many people opt for blinds in Sydney homes, but there are also other window treatments that create an aura of style and elegance, such as PVC plantation shutters in Sydney. They add value and design elements depending on what type of window coverings you add on to your property.

Improving the landscaping

Improving the overall appeal of a home’s exterior can be done by adding some plants and flowers, new lighting fixtures and even just simple things like cleaning up the yard help increase its value. Having an outdoor space where you can place furniture and enjoy yourself outside is always nice.

Curb Appeal

Curb appeal refers to how much potential buyers are attracted to a home’s exterior appearance when they drive or walk past it, in order for them to consider purchasing that house. If your homeowners’ association doesn’t require any sort of front yard landscape then improving yours may improve the entire neighbourhood which will definitely attract more people who could potentially buy houses there soon enough.

If done well, any renovations made to a house should help increase its overall resale potential and marketability, as long as they aren’t too drastic or impractical which repels people from wanting to live there instead. Remember, if someone is going out of their way to buy a pre-owned home then chances are pretty high that they will want something nice and appealing.

Other minor things you can do to improve the value of your home include:

Painting your front door with a bright colour can make it stand out from the rest of your house.
Replace all your light bulbs with LED lights for energy efficiency and lower power bills.
Install a new mailbox that matches your home’s exterior design.
Add an outdoor rug to create more space for relaxing outside.
Get rid of clutter around the house, including old clothes, shoes, and books.
Clean up after yourself, don’t leave dishes in the sink or dirty clothes lying around.
Renovations may be the key to unlocking your home’s potential and increasing its value. Think about what you would like in a new home, then find out how much it will cost to add those features when building from scratch. By renovating your current house, you can get many of the same benefits of a brand-new house, but at a fraction of the price.

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The Best Window Treatments For Maximalism

Jan 10 2024 Published by admin under Uncategorized

Blinds are one of the easiest ways to add a touch of maximalism into any room in your house. Blinds come in varying types and designs which can add a lot of style and elegance into any room, while still offering great functionality and options such as light control, privacy control etc. Blinds are also very affordable which makes them a great choice for anyone who wants to add maximalism into their home but doesn’t want to spend too much money on window treatments.

Honeycomb blinds in Sydney are one of the most popular styles of blinds and are perfect for adding a touch of style and elegance to your home. They can be customised to suit any texture, design or colour, and the great thing about these blinds is that they provide great insulation properties, which in turn help with energy efficiency.

You could also opt for custom blinds made from high quality materials such as aluminium or wood which will provide even more of a touch of grandeur to the room and create an opulent look that is sure to impress all your guests. They are also very stylish and modern. There is also the option to add colour or pattern into your window treatments which can really liven up any room in your house, while still offering great functionality. Maximalists want their rooms to be stylish but they don’t want them overcrowded and seem too loud or overwhelming.


Curtains are also another great option to add to your home. You can add a pattern or colour to really make the curtains stand out in the room, while also offering privacy and functionality for when you are closing them. Curtains will definitely help create a maximalist look to any space in your house with their opulence and style without seeming too overcrowded.

Curtains are very versatile and can be matched with your existing decor; if you have dull looking furnishings then you can add a splash of colour with your curtains, while you can also tone down the decor with some neutral-coloured curtains if you have brightly coloured furnishings already.


Shutters like plantation shutters in Penrith can add a lot of elegance and style to a home. They are quite similar to curtains in terms of their lavishness and style, but have the added benefit that they can block out light if you need them too. Shutters can be used both inside or outside your window depending on your preference for a truly classy look around your home.

Shutters come in all shapes and sizes so it is possible to get them to suit any sized or shaped window. In addition, they can be made out of any type of wood or material that is possible. For example, shutters might also come in metal which you could paint with a shiny black to really make them stand out for your maximalism style home.

Floor to ceiling curtains

Full length curtains are a very stylish and beautiful way to decorate your home. The curtains will look very classy and may even add a little luxury if you go for thick, luxurious materials such as velvet or raw silk.

Floor length curtains are also great in the sense that they can block out all of the light from entering into your house which is extremely beneficial when it comes to blocking out sunlight, and can provide insulation as well. This type of window treatment can make a room look very intimate and even cosy by creating the illusion that there is no one else around because it will block out any onlookers from seeing your personal space. Of course, floor length curtains are also great for bedrooms.


Drapes are very special, because they can be used to add richness and colour to your home. Draperies are very versatile because they can be used in any room of the house, whether it is a bedroom or living-room for example. There are pretty much no rules when it comes to drapes, so you could use them anywhere throughout your home without having to worry about making mistakes. In addition, there are many accessories that come with drapes which can add class and style.

Exterior shutters

Exterior shutters can add a great degree of security to a home, but they can also add tonnes of style. When you install exterior shutters, not only do you make your home look classier and more refined; there are many things that come with it like increased security, protection against the elements (UV Rays), etc. Exterior Shutters will increase the value of your property while protecting it from the harsh rays of the sun or extreme weather conditions making them a great investment for any homeowner.

Window treatments are the perfect solution for those who want to live in a maximalist space but don’t have enough wall and floor surfaces. Whether you’re looking to cover up an unsightly view, or just need some privacy at night, window treatments can be installed on any surface that faces outside of your home. The sky is the limit with these versatile pieces of décor.

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The Missing Ingredient in Your Marketing That Will Make All the Difference

Jun 19 2023 Published by admin under Uncategorized

In school, during both my undergraduate courses and my MBA classes, I took Marketing 101, or something close to that. I learned the four P’s: product, price, place, and promotion. I aced the class.

When I started my first business at age 13, I ran an ad and was able to get clients. It was no big deal. When I wanted to earn some part-time money during college doing bookkeeping (before I passed my CPA exam), I answered an ad and found clients. It was no big deal. When I started a part-time photography studio in the 1980s, I sent out press releases and direct mail and got clients. It was no big deal. I was doing all of this on the side while I had full-time jobs paying the rent and everything else.

But when I got laid off in the 1990s and needed clients in order to go out on my own and pay my own rent, something in me snapped. I was scared to death. I suddenly had no idea how to get started getting clients. I could have run an ad, but I didn’t. I could have sent out direct mail, but I didn’t.

It wasn’t that I didn’t know the nuts and bolts of marketing. I did.

It was that there was an ingredient to marketing that was missing for me. The problem with marketing is that you can take all of the Marketing 101 classes in the world, but still be lousy at marketing and not have enough clients as a result.

The problem is that there is an ingredient missing they don’t teach you in school, and that’s confidence.

What made marketing harder in the 1990s for me were three things:

It was important. My business now had to pay the rent. I had to live off of my own self-employment for the first time in my life. This is pretty scary to most people.
I was selling myself. I was no longer selling bookkeeping, photography, or horseback riding lessons. It was personal. When they rejected my business, they rejected me.
I had the know-how, but I didn’t have the mindset. I lacked the level of confidence I needed.
As an entrepreneur, here’s where you need to be completely honest with yourself. Ask yourself how much of your marketing challenges are:

From lack of hard skills. Do you have no idea where to begin, really? You don’t know what networking is, you don’t know how to hire a webmaster, and you don’t know how to get your business cards done? This requires a Marketing 101 class.
From lack of implementation. Do you know you need to go to networking meetings but you don’t? Do you know you need to send out direct mail, but don’t? Do you know you need a web site, but haven’t updated it? This requires a Marketing and Mindset 101 course. You need a mindset shift along with what to do. You need a boost in confidence and a support system that will help you change your reluctance to market.
Here’s a great example of what you need in #2: A regular marketing course will give advice such as “You need to have a follow-up system.” A marketing course with mindset coaching will give advice like, “You might feel like you are bugging them if you follow-up. Here’s how to get around that.”

It’s not easy to develop the confidence to sell yourself. It’s tough. Even after 16 years of self-employment for me, rejection hurts. Losing the prospect is painful. Criticism aches. Returns are bummers. Even unsubscribes sting. But life and business go on, and you learn to deal with it in a constructive and businesslike manner. Most importantly, you can’t let it throw off your rhythm. You have to implement; you have to execute.

You’re unlikely to get rich in this economy with just the hard skills of marketing. Having the right marketing mindset, with confidence, is the missing ingredient that will make you incredibly wealthy.

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Internet Marketing – Home Based Businesses Choosing the Right Marketing Strategies for Quick Success

Jun 19 2023 Published by admin under Uncategorized

Whenever I have a new member starting on my team I always get the question from them as to what internet marketing strategies should I use? That is always a valid and a very important question to ask. In this business utilizing the marketing strategy which is just right for you will ultimately determine your success in your home based business.

So getting back to answering those two key questions. What are the best internet marketing strategies and how many different ones should you use? Well lets start with the second question first. The advice I always give to my new members is to use from one to three strategies. You really don”t want to go off into too many different directions. You really don”t really want to focus on too many things at once.

The key here is to focus on one thing at a time, acquire the knowledge and skills and get really good at it. If you try too many strategies at once, at best you will become mediocre in your internet marketing. By focusing on one or two strategies you will become a master in no time and believe me you will see the results.

Now getting back to the first question. What are the best internet marketing strategies? I always recommend using at least one direct response marketing strategy. That is what is always going to get you the quickest and best response, and the largest lead flow. These strategies would include article marketing, video marketing, blogging or e books. When talking to my new members I always stress the importance of passion. Having a true passion for what you are doing will have a direct impact on your success in your internet marketing home business.

You know there are so many things that I really love about this industry. Now of course there is the obvious, the serious money that I am making. But second to that is the fact that I truly love what I do. The fact that I look forward to getting up early in the morning, sitting down at my desk and getting busy. I really enjoy using my God given creative talents and totally immersing myself into my business marketing. Where so often I get so involved I lose track of the time. But you know what I’m having fun doing what I do.

So the bottom line here is this. Pick a marketing strategy that you have a passion for, that you really enjoy. Have fun at what you do. It will ultimately show in your internet marketing results. And your business success will be massive.

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Demand Generation Marketing Strategies

Jun 19 2023 Published by admin under Uncategorized

Demand generation relates to a multitude of both strategic and practical sales & marketing activities. There are no rules as to which ingredients or sales and marketing strategies best fit a business’ needs and it is often a combination of both judgment and years of experience which allows organizations to formulate the right mix for their sales & marketing development strategy. There are professional demand generation specialist companies whom provide this consultative type service as a means of guiding organizations, and they often play a key role in ensuring that a business is given the right guidance, market intelligence and sales tools – thus being able to implement an extremely effective sales development business process and strategy in line with their clients unique requirements.

Demand generation is a philosophy which comprises the importance of utilizing the right mix of professional sales tools, services and techniques – thus being able to deliver an extremely effective sales business development model and strategy. The whole philosophy is one of which should take a bespoke and methodical approach towards the whole business development sales infrastructure, and should ideally incorporate: strategy, clear objectives, structure & direction, realistic market potential, market positioning, the right marketing mix, promotion, awareness, creating perceptions & expectations, market penetration, lead and appointment generation, potential to achieve market saturation, visibility of your industry and competition, tighter strategic control, business direction and a clear pathway to pole position.

The importance of implementing a water-tight demand generation strategy is critical in ensuring the success for any organisation. Many companies follow generic sales & marketing related routes, however, unless they utilise the right mix of activities, then this can be an expensive process and a major drain on critical company resources. Other benefits with getting the marketing strategy right; will result in an organisation achieving a far higher advantage over their competitors.

A demand generation strategy should have clear objectives and a realistic understanding of its market potential. Also by setting these objectives and strategic targets – this will allow organisations to work more closely together towards achieving company goals.

Lead generation and appointment generation which uses a high level of qualification, is often at the heart of a productive demand generation programme. These activities can often be easily measured as to their effectiveness and direct impact on the growth of the company’s sales visits, market penetration, market awareness, increase in quotations, plus a boost in annual sales revenue and profitability.

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Stop Loss Orders Don’t Work for Directional Options Trading

Jun 19 2023 Published by admin under Uncategorized

I’m sure you have heard that one of the best ways to control risk is to use stop loss orders. Well if you are trading options directional, stop loss actually guarantee that you will loss money. Just to be clear I do believe that you have to have systems & strategies in place that control risk and minimize your losses. But stop loss orders don’t work when in comes to trading options. If you have ever been in a position where your stop loss order was triggered just to watch the stock recover a few days or even hours later. then you know what I’m referring to and trust me I have been there. It can be very frustrating, to say the least, your left with a realized loss in your account and no position to take advantage of a move in your direction.

From my own trading experience and working with other options traders, I have found three main reasons why stop orders don’t work in directional options trading, and in fact will cost you money.

There are many factors that go into the pricing of an option one being implied volatility. Changes in implied volatility will result in changes in option pricing. News events may result in sudden, and temporary changes in implied volatility which will result in changes in option pricing. These changes in implied volatility create situations where stop loss on options can be triggered even if the stock or etf are still performing to your satisfaction.
The second problem with using stop loss orders on options, is time decay. When you buy a option each day that goes by you have time decay working against you. When price action doesn’t go in your favor you have a double edge sword working against you. Not only is the price action going against you but the option is also losing value due to Theta. This creates a situation where options are losing value at a faster rate than the underlining which can result in your stop loss being triggered.
Market volatility & computer driven markets make stop loss even more dangerous. The simple fact is that market volatility can move prices below or above a certain level triggering stop loss orders. These moves many times are temporary and can be driven by computers. The best example of this was on May 6 where we saw the DOW drop 1,000 points from computer trading, just to recover s few minutes later.
The fact is that options are not stocks and they have to be traded differently. If you are trader that wants to use options to take advantage of market, sector, or stock trends, we recommend option strategies that enable you to reduce the effects of market volatility, implied volatility, and time decay.

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4 Crucial Affiliate Marketing Tips

Jun 19 2023 Published by admin under Uncategorized

If someone told you to venture into internet marketing and online entrepreneurship because you will “get rich quickly and easily”, you were most likely lied to. If internet marketing could make every Tom, Dick and Harry a millionaire just by clicking a few links and writing a few paragraphs, I would wonder what the rest of the population’s standard of living will be like. Making money on the internet isn’t rocket science, but neither is it a stroll in the park. Time after time, entrepreneurs remind novices and beginners that all this takes time, effort and more importantly determination. The ability to bounce back from setbacks is what differentiates a successful online marketer and a mere online marketer.

The topic-in-question in this article is the popular method used and mastered by countless successful online marketers: Affiliate Marketing. Take note of the word “mastered” in the preceding sentence. It is no easy task to undergo Affiliate Marketing and come out on tops just by sitting by your Apple Macbook or Window’s desktop waiting for money to flow in. Easy money is not earned by individuals, easy money is given on a silver platter by an already wealthy predecessor. Hard-earned money is earned, well, the hard way. Do not fear though, Affiliate Marketing can be an easy and practical method if employed correctly coupled with patience, determination and continual progress in your field.

What exactly is Affiliate Marketing? In a nutshell, it simply means to promote a company’s product and thereby earn commission-based salary from the sales. Let us examine the common methods used by online marketers which have worked

1. Direct traffic using various means

Use a basket of methods to direct traffic to the product you are promoting. It is rather simple, as the more traffic you get, the higher the chances of sale of products and thus the higher amount of money you receive from this program. Use a variety of methods to gain traffic. If you wish to limit you expenses or simply employ a cost-free method, use your talents to direct traffic to the website. If you are able to write informative reviews on the product, by all means submit your articles to articles directories such as GoArticles.com or EzineArticles.com by finding the write category. The advent of social networking sites like Facebook and Twitter allows you to connect to a wider audience as well as provide you with an already established community of individuals who might have already created a “group” or a cyber-community dedicated to the product-in-question. Furthermore, you can venture out into forums and message boards related to your products to rope in visitors and patrons. You must always remember that in order to bring out the best of the products, you have to take a genuine interest in the products you are promoting. There is hardly any point in advertising for a product you feel that is not worth the money of your potential customers. There are numerous methods to choose from when looking for sources to bring in traffic, the above mentioned are some of the more popular and practical methods. You can also pay for services to be rendered to you to gain traffic.

2. Take an interest

To further accentuate the information in method 1, always choose a product you have a genuine interest in. You have to convince yourself that the product is worth the money and that you yourself would buy the product. Countless individuals experience sub-par sales primarily because they chose the product simply because of “potential profits” when they themselves are unable to relate to them. By all means, take a product you are intricately familiar with but not as popular with the public and go all out in drawing attention to how this product has convinced you that it is worth each and every cent spent on it. You will soon find that engaging in this sort of Affiliate Marketing is hardly a monotonous chore, but rather you enjoying yourself by sharing your passion with others.

3. Focus on your goal of selling the product rather than gaining views

Yes, click-rate is one factor in gaining an income through Affiliate Marketing but the more important and crucial aspect is the actual sale of the product-in-question. Do not focus your marketing strategies on simply gaining hits after hits but a relatively low ratio of clicks to buying the actual products. Appeal to your patrons if they wish to purchase the product. Advertise aggressively to ensure that the product is bought rather than patronised. Include incentives to the buyers if they purchase through your link, such as exclusive promotions or eBooks which will be worth their time. Never give away freebies just for the sake of enticing your customers but leaving them disappointed when they receive their items.

4. Keep improving yourself

Information and processes never remains stagnant and neither should you. Keep on the constant in learning new ideas and marketing techniques to keep yourself updated to better equip yourself in this online marketing business. A strong appeal of the internet is the unorthodox manner in which it operates, as well as the flexibility of the internet as a constantly changing environment. Thus, do well to constantly mould yourself to the business’ needs to adapt well. Once you are better able to read and predict the trends of not online Affiliate Marketing but internet marketing as a whole, you will be able to manage your strategies and plan them out more evenly and more productively.

Remember, there is never a hard and fast rule to gaining success in any avenue of life, much less internet marketing. Remain determined and fixed on your goal of earning an increasing salary online and you will be able to declare yourself a “successful online merchant”.

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How Do You Feel About Email Marketing?

Jun 19 2023 Published by admin under Uncategorized

Email marketing has become the most reliable method of advertising and marketing. It is among the leading edge marketing strategies offered online. It has improved on the world wide web and is starting to become intensely influenced by the overall state of online marketing. It is one of many varieties of direct marketing and advertising carried out over the Internet. Marketing via email is described as a fantastic strategy in terms of successful low-cost online marketing opportunities.

Electronic mail advertising is among the best performing conversation and advertising vehicles within the net sector. This is a fairly new method of promotion that’s undoubtedly surpassed direct mail marketing endeavors. It is just a kind of direct marketing which utilizes e-mail as a way of interacting with an audience. It is just a method of delivering a potential customer a note over the internet. It is truly one of the most worthwhile advertising tools intended for building customer relationships.

Advertising through emails is probably the best marketing resource offered today. It is now essentially the most applied advertising models on the web today. It has altered the overall costs of promoting and generated a customer relationship in marketing that demonstrates to be far more workable for small business owners. It can be helpful to formulating interactions together with the clients by individualized and related contact marketing communications.

Email marketing is the ideal marketing vehicle for small business to stay in front of their local consumers. It is increasingly used as an effective tool for advertising products on an international front. It is the most cost-effective way to find out which contacts are interested in which products. It offers awesome advantages more than conventional marketing such as improved speed, a lot more versatility and inexpensive. Email marketing is probably the most cost efficient way to offer your company’s sales message to the world.

Marketing via email is cheaper relative to media channels that deliver similar content. It is amongst the most affordable ways of promoting a business, products or services to a targeted market. It is an effective delivery channel for newsletters, promotions and advertisements, announcements, fund raisers, surveys, seminars, and postcards. It is not only supposed to be about non-requested email messages with ads generating crazy promises. It could possibly and genuinely assist both the online and traditional merchant to cutting back marketing clutter.

Email marketing is definitely an economical method to reach a restricted advertising budget.

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Indirect Reverse Marketing Approach Removes Sale Resistance

Jun 19 2023 Published by admin under Uncategorized

The type of reverse marketing I am referencing here can be thought of as indirect marketing. You may also want to think of this method as a reverse approach to generating sales. With an indirect approach, your goal is to attract customers or potential business partners to you, without you having to directly ask them for their business. The desired result is having individuals requesting your service, instead of you making your pitch.

As you probably already recognize, people love to spend, but they don’t enjoy being sold to. Consider this, consumers are making purchases every day, however, not too many like to sit around and chat with a pushy sales person. How frequently do you walk into a retail store, are approached by a sales clerk asking how they can help you? Now, how often do you respond by letting them know, you are just looking? The truth is, you’re not just looking, you are there to buy something, but don’t want to be bothered. You want to buy on your terms without added pressure. This is where reverse marketing becomes a brilliant strategy.

How Does An Indirect Approach Equate To Reverse Marketing?

As I noted, the majority of customers do not want to be pressured into purchasing things. Also bear in mind the fact that people love it when they can claim new ideas. Plus, doesn’t it just feel good when you are the one responsible for making smart decisions and getting good deals? So what exactly am I talking about here? The most successful sales associates are those that understand human nature. Let me share an illustration of a reverse marketing or indirect sales approach.

Result of Not Using Reverse Marketing

You have a product that you market that solves a common problem. The statistics tell you that at least 7 in 10 people are affected by this issue. You not only know the numbers, but you personally know people who complain about this problem openly. The typical sales person will approach that person directly and share all the wonderful benefits of their product. They will also proceed to tell that person how their product will help to solve their personal problem. Lastly, the average sales person asks everyone they know to buy the miracle product. Guess what happens in most cases like this? The sales person is met with resistance, usually followed up with the standard response…”let me think about it.” Now let’s explore the indirect or reverse marketing scenario, using the identical product example.

Result of Using Reverse Marketing

Rather than asking a person to try or buy from you, you reverse the pitch. It sounds somewhat like this. “Hi Mary, you probably haven’t heard, but I just started a promoting a new product in the XYZ field, and am doing some market research, and I was hoping you would be able to help me out with something.” Give her time to answer. Usually if you ask a friend for help, most people won’t deny you that request and will probably answer affirmatively. “Mary, I understand this doesn’t apply to you personally, but my market study is in need of people who are suffering from ABC issues, who can participate in a product test, for the purpose of testimonies. Since this is a pretty common problem Mary, who do you know that has complained about these types of issues?” This reverse marketing or indirect approach eliminates the sale from the process. In reality, you did not pitch anything to Mary, or ask her to test, trial, or buy something from you at all. With this reverse marketing approach, Mary isn’t even a consideration. Let’s get back to the example. If Mary truly is dealing with the issues you mentioned, the door is now opened as she voluntarily provides you with information.

Proceed With Caution – Do Not Reverse the Reverse Marketing Strategy

This is a crucial time in the example. This is the time when inexperienced business owners get excited and their indirect reverse marketing approach unravels. Most people will begin to sell Mary on the product. When you do that, the wall will come up, and Mary will turn cold in a hurry. What you must do at this point is resist the temptation to tell Mary too much about your product. Telling is selling, and selling will reverse this method. Instead, just ask Mary a few questions about her problem in very basic terms. Don’t be dramatic in your responses either. It may sound something like this. “I didn’t realize that Mary, tell me more.” Give her time to expand on her problem, keeping your response limited to mainly confirm for Mary that you are paying attention. Next respond with your intended question “Mary, I don’t know if this will help you at all, although if you would help me out by participating in my test, we will discover together what it does for you and how you respond to it. Will you help me Mary?” Of course Mary will help you out, because she could also be helping herself at the same time!

The reason the indirect reverse marketing approach works so well, is because it is founded on pure human nature, as illustrated, Mary willingly participated. It was her idea, as she brought it to your attention. You didn’t have to sell Mary anything.

The Indirect Reverse Marketing Close

When the person begins to ask for more information about the product or what to expect, reply very succinctly. Avoid getting into a lengthy conversation with her about the details. If you engage in providing more details, you fuel further questions, and more details leads to paralysis of analysis. Giving people too much to think about again reverses your reverse marketing approach. A best practice for this situation is to have a piece of literature with you that you can give with the product. Preparation allows you to address their concerns, without having to get involved with a sales presentation. Respectfully explain to the person that you don’t want to bias their trial with details. It will be of greater benefit to approach the trial without preconceived ideas, so you both can get a true measure of how it is working.

Always follow your reverse marketing approach with close follow up. You’ll need to stay in touch with people in order to document their results. The indirect approach gets the product into your customer’s hands, but the final sale is determined by your follow up.

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