Christmas is coming and the goose is getting fat. Retailers around the world are hoping to fill their coffers with much needed revenue. Marketing hits a yearly high and consumers are inundated with offers and sales through every marketing medium. By the time the holidays are celebrated we are all on advertisement burnout. At the first of the year we look forward to a respite.
That is what advertising agencies would like us all to believe.
Whether your business is B2B or B2C, good marketing strategy is never letting your clients think your products or services are only needed at certain times of the year. Learn how to be a marketing Santa all year long instead.
What do we know about this red suited man who shows up every winter and how can a business emulate him all year long?
Generosity of Spirit:
When I think of Santa I think of generosity of spirit. The man behind the beard brings a certain kindness to the masses. Ever notice how people seem to be a bit nicer and more considerate to one another during the last month of the year? Your business can be known for its generosity of spirit not only by offering new or existing clients special deals throughout the year but it can also show it cares by supporting the local community through fundraisers. Both indicate your business cares.
Generosity of Time:
The white bearded big guy spends all year putting together just the right gifts for everyone. He is tireless in his pursuit of matching these gifts to the recipient. Businesses can do the same by interacting with clients and finding out what it is they want and need to make their lives a wee bit easier and then giving it. Take the time to show your clients they matter and you are listening. If they need something you do not offer, find a way of getting it for them. Join with other companies to form a co-op of sorts where all of you will benefit, including the client. Saving a client time and energy by giving them a one stop shop will increase the bottom line.
Generosity of Happiness:
Ho, ho, ho may be Santa’s signature phrase, but it also shows that he happily exists to give others what they are wanting. Thank your customers frequently. Use direct mail and emails to keep in touch with clients on a consistent basis. Every once in a while offer them something the general public is not privy to. Build customer loyalty programs into your marketing strategies and you will be surprised at the results.
It is never too late to learn how to become a marketing Santa and spread generosity around all year long. What are you waiting for?