Some people like the idea of free marketing, and some don’t. For some people, free marketing is a pain in the butt, and takes forever to work. But it doesn’t have to be like this. I understand that paid advertising is fast, easy, and effective… but what if you don’t have the funds to invest heavily into paid advertising? What if you don’t have any money at all? This where free marketing will have to come into play.
Now the good news is that with every sale generated with free marketing, you earn 100% profits. You should be happy with that. But when starting out, it could be slow to see a steady stream of sales coming in on a daily basis. But with the right mixture of marketing strategies… I’m sure that you can advance the process, and start seeing sales right away.
Today I want to go over some very effective strategies that you can use to start seeing your business build in the right direction. One of the strategies is free, and the other one is paid. But when combined, it can do a lot of good for your website, and for your internet marketing strategy. Let’s take a look at the first free strategy that you should use:
1) Video marketing
Now when most people hear about video marketing, the first thing that comes to their mind is YouTube. There’s nothing wrong with that… YouTube is a very heavily trafficked site, and you can reach a lot of people using their website. But it’s very important that you do some inner techniques correctly – so that you can maximize the amount of views to your videos.
First start with a very good video title. People generally like to click on videos that have an exciting title, and a catchy video image. If you don’t know how to edit videos, hire a freelancer to do it for you, or simply use a video recorder/editor that can do the trick for you. One that I like to use is a free software called “Camstudio”.
Create lots and lots of videos. And you don’t have to stop at YouTube. There are other video sites on the web that are very good also. Some are: Dailymotion, Viddler, Metacafe, Vimeo, and more. The more publicity and distribution you get to your video, the more likely you are to have people visit your videos more often. And ultimately… more hits to your website. Here’s a paid strategy that you can use to your advantage:
2) Offline direct mail
Direct mail is VERY effective. But it can also be costly. Most direct mail pros have wasted and thousands of dollars testing various different direct mail campaign, and once they’ve finally discovered their “secret” to making each mailing a success… the sky’s the limit for them.
Direct mail takes a while to get used to, but one form of direct mail that I enjoy is postcard marketing. With postcard marketing, it’s significantly cheaper (you still have to have a good mailing list though), and it’s fun to “hang on” to and read. Most people who receive postcards from people they recognize, they typically keep hold of it.
So if you can match a good marketing message on a postcard to a very targeted prospect (or customer)… you can have a good chance of success with your postcard mailing.
These 2 strategies can be very powerful – but only if you do them correctly. I suggest you use them to your utmost ability today so that you can start seeing some noticeable results in your online business.
Good luck with marketing your website.